Content strategist that boosts thought leadership, organic growth, conversions, and search performance.

As a graduate from San Diego State University with a bachelor’s degree in journalism, I have over 10 years of content strategy that blends content, SEO, public relations, campaigns and reporting to deliver “no-fluff,” measurable strategies that achieve results.

About me

How I can help your B2B or B2C business

    • Hub & spoke model

    • Keyword mapping

    • Internal linking strategy

    • Strategic content calendaring

    • Freelance team management

    • Website and blog optimization

    • Net new content creation

    • AEO strategy

    • Creative/interactive content strategy & development

    • Facebook, Twitter, Instagram and LinkedIn

    • Nurture emails and newsletters

    • Video

    • Podcasts

    • Link building

    • Guest post blogging

    • Media relations

    • Site speed & performance

    • Development of clear, user-friendly navigation

    • URL structure optimization

    • Redirect chain and loop corrections (301s and 302s)

    • Mobile optimization

    • Board creation builds in Trello or Asana

    • Workflow builds in Trello or Asana

    • Publishing in Wordpress or Contentful

    • Google Analytics

    • Google Search Console

    • Looker Reports

Hub & Spoke Content Model

I designed the hub & spoke system for LawPay to improve SEO, topical authority, internal linking, organic traffic and the user experience.

LawPay hub & spoke blog build: https://www.lawpay.com/about/blog/

Work Portfolio

More work samples are available upon request.

Optimized Blog (SEO & AEO)

This was one of many blogs I optimized for LawPay. Optimization included SEO, AEO and video components. This piece resulted in a 150% increase in traffic and 125% increase in conversions.

Article optimization link: https://www.lawpay.com/about/blog/lawyer-hourly-rate-by-state/

Email (Demand Gen Awareness)

Working with the events team, I wrote this email to raise awareness of LawPay’s brand and suite of tools during the 2023 Legalweek show. A giveaway of AirPods was presented to encourage visits to LawPay’s booth during the event. This resulted in a high amount of booth visits and direct leads.

Case Study (Product Expansion Campaign)

I worked with the video team to write a case study on a Puerto Rican law firm who improved billing and increased cash flow with help from LawPay. This case study was part of a campaign expansion of the availability of the LawPay solution in Puerto Rico.

Case study link: https://www.lawpay.com/about/blog/gonzalez-morales-case-study/

E-book

Working directly with the product marketing team, graphic designers, and in-house accounting expert, I crafted this e-book for CPACharge with the purpose of being a lower-funnel piece that educates accountants on the changing technology landscape, as well as the trends & benefits of a modern online payments system. This e-book resulted in 50 downloads within the first month of publishing.

E-book link: https://www.cpacharge.com/resources/e-books-and-guides/getting-paid-today/

Feature Page Product Launch

I partnered with the 8am internal product marketing team to successfully launch 8am Smart Spend for LawPay. This included bi-weekly planning/alignment, Asana workflow creation, feature page outlining, writing and publishing.

Feature page product launch link: https://www.lawpay.com/features/legal-spend-management/

Interactive Content Creation

As part of a marketing campaign at 8am, I partnered with a senior web developer to create the strategy, outline and content creation of a CPACharge quiz. Quiz questions were based on ICP pain points. Answers upsell all or a variety of CPACharge tools, providing a tailored recommendation for accountants (target audience). The quiz resulted in high traffic and conversions.

Interactive content link: https://www.cpacharge.com/resources/interactive-tools/payment-options-quiz/